Because not all wedding photos are created equal—and neither are the people behind the lens.

Bride getting ready on her wedding day with help from her mother, captured at Halverson House in Waterford, Wisconsin by Alex McCrary Photography

When choosing a wedding photographer, what actually matters? Here’s what to look for when finding a photographer who fits your vision.

If you’re in the middle of planning a wedding and you’re feeling a little overwhelmed by all the options (and all the price points), you are absolutely not alone.

But here’s the thing most people don’t realize until after the wedding: the only thing that lasts is the marriage and the photos. So how do you choose a photographer you’ll still be grateful for 20 years from now? Let’s talk about what actually matters.

1. Comfort > Content

Your photographer is with you more than almost anyone else on your wedding day. If you don’t feel comfortable around them, it will show up in your photos.

Look for someone whose presence makes you feel calm, confident, and fully yourself. Someone who makes space for real emotion, not just poses. Someone who knows when to step in—and when to disappear into the background and let the moment breathe.

Bride laughing during an emotional first look with her dad at Halverson House in Waterford, Wisconsin, captured by Alex McCrary Photography

2. Full-Day Storytelling

Instagram shows the highlight reel. But your photographer should be able to show you the full story.

Ask to see full galleries, not just pretty portraits. Look for emotional range. Look for quiet moments. Look for images that make you feel something—not just say, “That’s cute.”

Because your wedding isn’t just a Pinterest board. It’s people. It’s presence. It’s memories that deserve to be remembered honestly.

Outdoor wedding ceremony at Halverson House in Waterford, Wisconsin with bride and groom exchanging vows under a floral arch, photographed by Alex McCrary Photography

3. Experience (Not Just Followers)

A beautiful feed doesn’t equal preparedness.

Ask how many weddings they’ve photographed. Ask about backup plans. Ask how they handle timeline delays, dark venues, unexpected weather, or well-meaning uncles with iPads.

Your photographer should be your calm in the chaos, not another stressor.

4. Shared Values

This one’s not talked about enough: Does your photographer get what matters to you?

Do they notice the hand-squeeze from your grandma? The way your partner looks at you during the vows? The laughter during the speech your sister gave?

You want someone who sees the same things you do. Who values presence over performance. Who knows the difference between a good shot and a good story.

Groom kneeling to kiss his dog during an outdoor wedding ceremony at Halverson House in Waterford, Wisconsin, photographed by Alex McCrary Photography

5. Editing that Ages Well

Trendy filters will fade. True-to-color editing that honors the tone of your day will not.

Ask yourself: Will this still look beautiful and honest to me 10 years from now? Do these colors feel like my wedding?

You deserve photos that feel timeless—not tied to a trend.

A Gentle Reminder Before You Choose

You don’t need to spend the most. You just need to spend intentionally.

Ask yourself: what will matter to me after the day is over?

Not just what’s affordable now—but what you’ll want to show your kids one day. What you’ll want to frame. What you’ll wish you had when the people in your photos aren’t here anymore.

Photography is more than content. It’s memory. It’s story. It’s legacy.

And If You’re Looking For Someone Who…

  • Will help you feel comfortable, not performative
  • Knows how to capture the quiet, emotional in-betweens
  • Sees your people and your story as the real priority

I’d love to talk with you.

Reach Out Here

And no matter who you hire, I hope you get the kind of wedding photos that make you say, “That’s exactly how it felt.”

I hope this helped you choosing a wedding photographer and finding what actually matters to you!

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